{"id":991127,"date":"2024-06-10T00:06:36","date_gmt":"2024-06-10T08:06:36","guid":{"rendered":"https:\/\/faireedu.com\/?page_id=991127"},"modified":"2024-08-30T00:23:08","modified_gmt":"2024-08-30T08:23:08","slug":"imba","status":"publish","type":"page","link":"https:\/\/faireedu.com\/en\/imba\/","title":{"rendered":"Industrial Master of Business Administration (IMBA)"},"content":{"rendered":"
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Subjects for Each Programmes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tStrategic Management<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Initiate strategic planning with the end in mind in learning, from defining mission, vision, values to strategic positioning, industry analysis, and devising differentiated strategies and tactics, all based on value innovation to forge a brand new strategy. Many owners of small and medium-sized enterprises lack strategic thinking, busily engaged in firefighting every day. Lei Jun, the founder of Xiaomi, once pointedly remarked: 'Don't cover laziness in strategy with diligence in operations,' which vividly depicts the plight of small and medium-sized enterprise owners!<\/p>

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Strategic Management<\/span><\/div>
Lecturer: Prof Loh Wei Hoong<\/span><\/div>
Date: 14 - 15 Dec 2024<\/span><\/div>
Time\uff1a9am \u2013 5pm<\/span><\/div>
Venue: Penang<\/span><\/div>
Click here to register<\/a><\/div>
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Strategic Management<\/span><\/div>
Lecturer: Prof Loh Wei Hoong<\/span><\/div>
Date: 21 - 22 Dec 2024<\/span><\/div>
Time\uff1a9am \u2013 5pm<\/span><\/div>
Venue: Kuala Lumpur<\/span><\/div>
Click here to register<\/a><\/div>
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Strategic Management<\/span><\/strong><\/div>
Lecturer: Prof Loh Wei Hoong<\/span><\/strong><\/div>
Date: 28 - 29 Dec 2024<\/span><\/strong><\/div>
Time\uff1a9am \u2013 5pm<\/span><\/strong><\/div>
Venue: Faire Education (Batu Pahat)<\/strong><\/div>
Click here to register<\/a><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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From Marketing 1.0, 2.0, 3.0 to the current Marketing 4.0, as an entrepreneur, have you mastered the latest marketing knowledge and trends? Do you understand how to integrate O2O marketing strategies to drive your company's sales and performance? (O2O marketing model, also known as online-to-offline business model, refers to online marketing driving offline operations and offline consumption). Besides, can you return to the essence and spirit of 'branding' and create a humanized and compelling brand?<\/p>

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Marketing Strategy<\/span><\/div>
Lecturer: Prof Chia Choon Wha<\/span><\/div>
Date: 26 - 27 Oct 2024<\/span><\/div>
Time\uff1a9am \u2013 5pm<\/span><\/div>
Venue: Kuala Lumpur<\/b><\/div>
Click here to register<\/a><\/div><\/div>
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Marketing Strategy<\/span><\/div>
Lecturer: Prof Chia Choon Wha<\/span><\/div>
Date: 23 - 24 Nov 2024<\/span><\/div>
Time\uff1a9am \u2013 5pm<\/span><\/div>
Venue: Kuala Lumpur<\/b><\/div>
Click here to register<\/a><\/div><\/div>
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Marketing Strategy<\/span><\/div>
Lecturer: Prof Chia Choon Wha<\/span><\/div>
Date: 10 - 11 Jan 2025<\/span><\/div>
Time\uff1a9am \u2013 5pm<\/span><\/div>
Venue: Kuala Lumpur<\/b><\/div>
Click here to register<\/a><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tBranding Management<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Branding Management course, can understand the most basic knowledge of brand, and also learn the importance of branding management, how to run a brand process. Let brand marketing reach the presentation of another field.<\/p>

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Branding Management<\/span><\/div>
Lecturer: Prof Chia Choon Wha<\/span><\/div>
Date: 11 - 12 May 2024<\/span><\/div>
Time\uff1a9am \u2013 5pm<\/span><\/div>
Venue: Penang<\/span><\/div>
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Branding Management<\/span><\/div>
Lecturer: Prof Chia Choon Wha<\/span><\/div>
Date: 15 - 16 June 2024<\/span><\/div>
Time\uff1a9am \u2013 5pm<\/span><\/div>
Venue: Kuala Lumpur<\/b><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tPerformance Management<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

This course mainly focuses on enhancing the company's performance management capabilities and execution through the application of the Balanced Scorecard tool. Since its implementation in Malaysia and China, this course has been highly recognized by students, who have begun implementing this system in their respective enterprises.<\/p>\n

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Performance Management<\/b><\/div>\n
Lecturer: Prof Loh Wei Hoong<\/span><\/div>\n
Date: 8 - 9 June 2024<\/span><\/div>\n
Time\uff1a9am \u2013 5pm<\/span><\/div>\n
Venue: Penang<\/b><\/div>\n
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Performance Management<\/b><\/div>\n
Lecturer: Prof Loh Wei Hoong<\/span><\/div>\n
Date: 12 - 13 Oct 2024<\/span><\/div>\n
Time\uff1a9am \u2013 5pm<\/span><\/div>\n
Venue: Faire Education (Batu Pahat)<\/strong><\/div>\n
Click here to register<\/a><\/div>\n<\/div>\n
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Performance Management<\/b><\/div>\n
Lecturer: Prof Loh Wei Hoong<\/span><\/div>\n
Date: 2 - 3 Nov 2024<\/span><\/div>\n
Time\uff1a9am \u2013 5pm<\/span><\/div>\n
Venue: Kuala Lumpur<\/strong><\/div>\n
Click here to register<\/a><\/div>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tTalent Management<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

There is a saying: \"He who has talent wins the world!\" Nowadays, much of the competition among enterprises is a talent battle! Talent management is often a weak point for small and medium-sized enterprises. Many top talents prefer to build their careers in large organizations such as multinational corporations or listed companies, leaving small and medium-sized enterprises, which often face resource shortages, struggling to attract top talent. So, if you lack a set of talent management methods, we can help you:<\/p>