Industrial Master of Business Administration (IMBA)

Initiate strategic planning with the end in mind in learning, from defining mission, vision, values to strategic positioning, industry analysis, and devising differentiated strategies and tactics, all based on value innovation to forge a brand new strategy. Many owners of small and medium-sized enterprises lack strategic thinking, busily engaged in firefighting every day. Lei Jun, the founder of Xiaomi, once pointedly remarked: 'Don't cover laziness in strategy with diligence in operations,' which vividly depicts the plight of small and medium-sized enterprise owners!

From Marketing 1.0, 2.0, 3.0 to the current Marketing 4.0, as an entrepreneur, have you mastered the latest marketing knowledge and trends? Do you understand how to integrate O2O marketing strategies to drive your company's sales and performance? (O2O marketing model, also known as online-to-offline business model, refers to online marketing driving offline operations and offline consumption). Besides, can you return to the essence and spirit of 'branding' and create a humanized and compelling brand?

Branding Management course, can understand the most basic knowledge of brand, and also learn the importance of branding management, how to run a brand process. Let brand marketing reach the presentation of another field.

Lecturer: Prof Chia Choon Wha

Date: 11 - 12 May 2024

Time：9am – 5pm

Venue: Penang

 

This course mainly focuses on enhancing the company's performance management capabilities and execution through the application of the Balanced Scorecard tool. Since its implementation in Malaysia and China, this course has been highly recognized by students, who have begun implementing this system in their respective enterprises.

There is a saying: "He who has talent wins the world!" Nowadays, much of the competition among enterprises is a talent battle! Talent management is often a weak point for small and medium-sized enterprises. Many top talents prefer to build their careers in large organizations such as multinational corporations or listed companies, leaving small and medium-sized enterprises, which often face resource shortages, struggling to attract top talent. So, if you lack a set of talent management methods, we can help you:

As the founder or boss of a company, what is leadership? To become a leader with significant influence, one must master three levels of leadership knowledge and abilities:

• Leading oneself: Understanding one's own personality, traits, and abilities.
• Leading a team: Effectively organizing a team consisting of individuals from diverse backgrounds, educational levels, personalities, traits, and abilities, and motivating them to collaborate wholeheartedly towards a common vision and goal.
• Leading a business: Possessing strategic thinking and vision, being able to outline an inspiring vision, and having the determination and perseverance to not rest until that vision is achieved, leading the team with the courage and tenacity to persevere until the end, never giving up.

Organizational Behavior is a scientific discipline that studies the behavior and psychological principles of individuals within organizations. It is a branch of behavioral science. With the development of society, especially economic growth driving the development of corporate organizations, Organizational Behavior has received increasing attention. American scholar Stephen P. Robbins believes that Organizational Behavior is a field of study that explores the influence of individuals, groups, and structures on internal organizational behavior, in order to apply this knowledge to improve organizational effectiveness.

One of the biggest pain points for small and medium-sized enterprise (SME) owners is their inability to read financial statements. Many individuals only focus on the Profit and Loss Statement, and often only glance at the top (revenue or annual turnover) or bottom (gross profit or net profit after tax) figures, with little understanding of other numbers. Professional CEOs or presidents understand how to read and interpret the three most important financial statements, and through precise analysis, they extract business wisdom to make more informed business decisions in the future.

Many people make irreparable mistakes when starting a business, often related to choosing partners and equity design. Understanding the correct thinking and framework of equity design can help entrepreneurs avoid many pitfalls. In addition, the course mainly explores how to gradually develop and initiate the correct capital model on a solid foundation (profitable and effective market operation).